Company Heating & Cooling Expert d.o.o. (HCE) is the only official Daikin Airconditioning Central Europe sales & service agent for the markets of Serbia and Montenegro. For more than 10 years, Serbia-based Heating & Cooling Expert has promoted DAIKIN in the country, making the Japanese brand the local leader in air conditioners, heating systems and air purifiers for industrial, commercial and residential use.

Following the idea that quality must not be a privilage, together with all DAIKIN partners we consistently provide innovative products and services, designed to improve our customers’ quality of life.

We are not here only to sell DAIKIN products– we are here to provide meaningfull longterm solutions. We successfully implemented many consumer-centric ideas, based on satisfying modern days customers ’needs.

Beside classic B2B sales, in 2019 we implemented our B2C sale by opening the first DAIKIN “Solution Store” in Serbia. B2C sales was also empowered via launching our web shop www.daikinstore.rs, therefore simplifying the process of buying Daikin products and services or consultation booking for Serbian households nationwide

Increasing the DAIKIN brand perception as a symbol of quality, safety and endurance via ensuring total comfort and satisfaction in our clients’ homes and businesses by providing top-quality air-conditioning solutions and their delivery with exceptional customer service is our true mission. DAIKIN is Just how you like it.

“ASAP IS BASED ON THE IDEA OF FUSING ALL BRANCHES BY EXCHANGING KNOWLEDGE AND IDEAS, AND THAT IS EXACTLY WHAT IS MISSIING ON OUR MARKET – WELL-INTENTIONED SHARING OF EXPEREIENCE AND BETTER CONNECTION OF ASAP MEMBERS, WITH THE AIM OF COOPERATION UPGRADE.
EMPOWERING THE COOPERATION BETWEEN DIFFERENT INDUSTRY BRANCHES HAS MOTIVATED US TO JOIN ASAP AND SHARE OUR EXPERIENCE, IN ORDER TO MAKE THE GOOD QUALITY OF LIFE AVAILABLE TO EVERYONE. “

Bojan Aleksić, CEO & Founder